Objective: Create a product to combine the Kate Spade and Twix brands. 

 

Concept: A luxury range of Twix chocolates to be sold in Kate Spade stores. The target consumer is a fashionable, professional woman in her late 20s to early 30s. The product is a chance for her to take a pause during a busy day, but still needs to fit into her fast paced lifestyle. The original Twix would changed to incorporate luxury ingredients such as dark chocolate and a fruit filling to replace the caramel. The typical Twix wrapper would be replaced by a portable, reusable, purse friendly box. Colors would be pulled from the Kate Spade clothing line. 

 

Take a pause for decadent cholate, what won't get all over your purse.