Our task when collaborating with Continental was to develop localized sales and marketing materials in order to assist Continental’s salespeople and enhance the company’s brand image in the APAC region. To meet the needs of the end-users, in this case their sales force, we required a solid understanding of their B2B sales process. The results also had to meet Continental’s high standards of quality, a process that would prove demanding.

 

The silicone-rubber-covered CONTIRIDE SALESNAVI B2B sales kit crafts a strong brand identity at first glance, with the wheel tread patterns across the binder mixed in with Continental brand statement words like “technology driven,” “premium” and “heritage.” For the B2C communication component, WILDDESIGN developed new tire labels (not yet launched) for the APAC region’s full product portfolio, following corporate identity guidelines while aiming for a clean, self-explanatory user interface. We also designed and handled the complete manufacturing of the CONTI-WHEEL, an interactive paper wheel designed to help the end consumer choose the right tires based on what type of “ride experience” they’re seeking. After these successful project results WILDDESIGN is happy to continue our collaboration with Continental APAC and we are currently working on a number of new projects.