Here I thought of Gelusil being that love potion, which is the woman’s way to a man’s heart… through his stomach i.e. the oral dosage of Gelusil is the solution for a Man’s heartburn.

In metaphorically mimicking the heartburn of rejection, I ideated to play around with Gelusil that cools all your heartburn.

In trying humorously magnify the case of heartburn, I turned to the idea of Romeo and Juliet. Such that Rome and Juliet who died for love, with Gelusil they lived through a happy ending.