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BRAND ATTRIBUTES
Dynamic, Exciting, Festive

 

Good colors are good food.

Piggy’s Deli sells fresh meat, pork, chicken, and so on to give the best dinner to
customers. They are passionate about food and providing high quality and healthy
products to many customers and their families. Having a young family they know how
important it is to be educated on the food that is put on their table.

Their target audiences are 25~35 year-old employed in the public service sector, one
or two young children. They want to have a break with their children in the place, and
they also want excellent food and service in an entertaining style with their family.
Because their kids are so young, it is valuable to create festive, exciting, and little bit
childish concept in order to capture their children as well.

For creating this concept for restaurant that is attracted by many customers, they
chose POP ART as their restaurant concept. Among many other artists who are in
POP ART, they are strongly influenced by Keith Haring. So, they almost used vivid and
dynamic colors in their restaurant. Especially, strong red that is used by main color can
stimulate customers’ appetite as well as simple shapes, lines, and patterns for their
icons enable customers to feel excited.

They chose animals such as pig, cow, chicken, duck, and fish for their icons. The reason
is that most people feel animals are their friends, and most of kids also love them. They
think that it is really important to show friendliness to customers. That is why they use
animals for icons.