To generate more rugby fans and build the Blues fan database during the Super Rugby season - we developed a Facebook app called "Bring On The Banter" - allowing users to pick their favourite Super Rugby team, then engage online with fellow supporters as well as opposing supporters of other teams on Facebook. Comments from fans made were used for gameday press ads and billboards for the Blues home games. The result was a jump in game attendance, as well as an increase in fan interaction and the Blues fan database.
GAME DAY ADS USING THE COMMENTS FROM THE FACEBOOK BRING ON THE BANTER APP:
