Farmfoods are a fairly well known UK chain supermarket specialising in frozen food products. They approached us to create and print a fun, light-hearted birthday card for their staff that stuck very close to their brand guidelines, after a few meetings and some process development we finally settled with this idea and this was the final print.
They provided us with this image which they wanted as the focal point for the cards, however the resolution for print was incredibly poor. To get around this I decided to create a mesh of the entire image and essentially 3d model a new image in illustrator, which would hold a higher resolution and something we'd be able to print from.
By adding in the recognisable Farmfoods landscape and logo and doing some perspective adjustments we completed the final image for the card.
This was the final printed product, it's been a pleasure working with Farmfoods on this project.
Comments and critism are welcome.
