For the launch of Tiger Beer's new global positioning, we were tasked with bringing the brand's "Uncage" positioning to life digitally and socially.
Specifically, we had to make it real for the average joe, bearing in mind that the thematic films all featured personalities with fairly exotic jobs.
Using a simple algorithm (that wasn't so simple after we started trying to make it work), we built a site that pulled data and pictures from your Facebook page, to create your own bespoke 15-sec video.
• tigerbeer.com/uncage
Homepage
Video render complete
• Video output samples
Easter egg hunt: a few of the videos contain photos from my own collection.
