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Shop Smart, a Parade Magazine article aiming to guide holiday shoppers into the Christmas season with gift suggestions, sparked an idea on what November has become for the retail industry: a pre-Christmas warm up. Target’s Black Friday print ad was used in conjunction with Shop Smart to create a dialogue on the current consumer trends in America.







Produced for ART 202i Intro to Studio: Graphic Design at Southern Illinois University Edwardsville in 2012.


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BUY NOW

A commentary on current trends designed in an accordion fold format.

Published: