The Climate Symposium 2014
Event brand identity
The challenge: Satellite observations have been critically important for monitoring and understanding the Earth’s climate system over the past decades and the completion of the IPCC Fifth Assessment (AR5) in 2013-2014 made it timely to discuss these achievements, to assess future opportunities and challenges with satellite information and to provide guidance on the future.
The Climate Symposium 2014 brought together the international climate experts with the Earth observation space community, to present and discuss results from their studies, with a particular emphasis on the role of space-based Earth observations in improving our knowledge of the climate and in the assessment of models used for climate projections.
The event required a brand identity that captured this concept and gave focus to the fact that the science and satellite communities were coming together to get a better understanding of what is needed for the future observation of our Earth’s climate system. The branding also needed to build a sense of excitement and positive change for the participants and organizers.
The brand development encompassed a logo, printed collateral, website design, indoor and outdoor signage, overall event branding and video production to highlight the event and its outcomes.
The solution: The concept for the logo reinforced the monitoring of our planet by the science and space communities with a visual style that was easily adaptable to the various collateral needed during the conference. The colors were fresh and positive, and the circular theme was used throughout the material to add a sense of movement and energy, while reinforcing the overall brand. Production costs for the event branding were reduced by using lighting techniques and digital signage wherever possible.
