Do Des Moines was an entrepreneurial personal project with a friend. It was a passport to exploring Des Moines, with local partners in the community. Each month a subscriber would get a new passport with events and tickets to experience new things around the city. The passport needed to be Des Moines specific and instantly recognizable, but also interesting enough not to throw it away by accident. Do Des Moines was focused on grabbing the attention of 20-35 years who wanted to see another side of the city, but didn’t know where to start, the passport and tickets outlined all of these things for someone to take another look at, while supporting local business in the area.