This project in collaboration with Publicis agency made for Sampoerna, the purpose is to design a new retail display for Sampoerna's cigarette products.
Below is the early prototype, built with modular construction in mind. More room when transporting and easy to assembly.
Early concept. The modular construction is the solution to transport more display unit to retail store such as 7 Eleven, Indomaret and Alfamart.
The design went on several iteration before the final design is approved. All the above is not the final design.
This is the countertop, different from the backwall design which dedicated for large store. This one is for small store, in Indonesia we call it 'Warung'. In warung, the owner would put this display on top of a counter.
The countertop design iteration, the second one is using "U" type shelf which is harder to transport unlike the first design which is more practical to diassemble and assemble.
Countertop final design, above is one module and two module.
Above is the final design for backwall. If you notice on the shelf above, there is something that resembles an arrow on a box and some shelf that hold only 3 cigarette packaging. That is a 'waterfall' and the purpose is to show a cigarette brand, so people would notice it. Below is a design of the waterfall.
Waterfall design to catch people attention, the waterfall above mostly use eye catching colors combined with fancy lighting or use a LCD monitor to play ads.
Those two called 'hero' and it is hanged on the shelf, the use is still the same purpose as the waterfall. Is to introduce new product or highlight a product so people could notice it and probably bought it.
You can see this display on mini markets such as Alfamart, Indomart, 7 Eleven in Indonesia.
