I created a new look for Bicerin*, an Italian coffee company looking to freshen their look for a younger market.
We started with hand-drawn logomark that carried elegance of traditional calligraphy with a modern flair. For their "Extra Strong Espresso" label, we wanted to incorporate the frenetic humor of a caffeine-induced jitter.
The illustration strong man mascot complements the flourishes, complete with a waxed mustached and swirled muscles!
*completely fictional, but I wish it wasn't!