Concept: Interesting website with no brand name. Event linked to a Facebook game. The brand is revealed during the process of it.
1 – Who are you?
2 – Go over the characters to see what happens. The woman moves in a provocative way.
3 – Each part of the bosy is linked to a video.
4 – People generally share their experiences. The video shows Lea telling us about her health followed by doctors’linking her story to bigger health issues and step by step we understand that she had lung cancer.
5 – A curser appears. Read the screenshot below. The brand name is revealed.
6 – Be involved by posting your thoughts on facebook and you might be the one chosen to meet Hugh Laurie.
