Target // Young adventurers (18-26) who love to take the path least traveled.
Key Message // Embrace the unpredictable.
Insight // There is something truly wonderful about not knowing what you're
going to get, no editing, no filters, just real, raw, life.
Team:
AD: Bhakti Salunkhe
CW/AD: Tori Dubray
EXECUTION // SOCIAL MEDIA
This campaign is mostly digital, focusing around a Facebook App that will essentially lock you out of your social media accounts for as long as you choose. A day, a month, whatever you're comfortable with. Once you're logged out, you will be sent a Real List with 24 tasks to complete and photograph on your Social Day Off. The 25th task is blank, and participants are invited to fill it in with something they wish they could've accomplished but weren't able to. Kodak will pick the best one and make it happen.
EXECUTION // PINTEREST
Pinterest is another way for this audience to remember what it's like in the real world. The Adventure Awaits board is full of ideas of things to do away from the world of screens. The Disposable Tricks board is exactly what it sounds like, new and cool ways to use your Kodak disposable to its fullest.
EXECUTION // OUTDOOR
Bus Shelter // Bill board
