How do you protect your company's assets? It's the billion dollar question keeping risk managers up at night. In this series, we promoted an event to help find the answers. Print ads, email, social media and newsletter copy I created generated an increase in registration and brought large sponsor dollars from Sedgwick, AIG and Zurich.
Creative Direction, Copywriting
Client: Crain's Business Insurance
Industry: Publishing, Advertising, B2B
Art Director: Katie Buckleitner
Industry: Publishing, Advertising, B2B
Art Director: Katie Buckleitner
Additional Copywriter: Clif Simmons
