Fig & Clover is a salon based in Oakland, California.
They wanted a new brand that would reflect their aesthetic and style, and unify their web presence and physical location under one new look.
The tendency with the previous designs was to emphasize the name of the salon, creating a logo including both a fig and a clover.
Previous Brand Elements.
I chose instead to create a gold flower design that would reflect the premium, elegant style of Fig & Clover, and a Moroccan pattern to lend an air of exoticness.
The Logo.
The Business Cards.
New Masthead for figandclover.com.
