Danielle Townsend's profile

The Christmas Carol Project in aid of Childline

The Christmas Carol Project is the first collaborative project from the design collective The Lone Rangers. The idea is to support Childline who had recently had to close it's 24 hour service due to funding shortages. 
We each took our favorite carol and visually represented it. Mine is The Little Drummer boy. For me this song is all about the chorus...Pa Rum Pum Pum Pum! It in some way represented the repetitive nature of some parts of the holiday, food, shopping, socialising and more food! Having listened to the song endlessly I counted the chorus which repeats 18 times!! I worked with this concept of repetition, and actually played the song with paint-brushes as drumsticks (loaded with blue and red paint - see the images above). Then added 18 drumsticks to complete the concept.
I created several visuals around this concept ahead of the final. The final cards are printed on beautiful munken pure paper using 3 colour risograph, and come with festive red envelopes.  You can see all seven in the images above.
The Christmas Carol Project in aid of Childline
Published:

The Christmas Carol Project in aid of Childline

The Christmas Carol Project is the first collaborative project from the design collective The Lone Rangers. The idea is to support Childline who Read More

Published: