A Youtube video features Santa hinting (rather strongly) that people should leave him bacon this year. The video generated over 275,000 views on Youtube and won both local and district ADDYS.
Outdoor boards introduced the idea of bacon for Santa in key markets.
To further bring the idea to life, Farmland awarded bacon lovers with the chance to win a custom Santa/Bacon Holiday sweater.
The video and other social posts invited consumers to pledge online to give Santa bacon instead of milk and cookies. For every pledge, Farmland donated a meal to Feeding America, ultimately making 500,000 donations.
Social content drove awareness for the video, pledge overlay and sweater sweeps.
Bacon Club member of the month.
