Case Study
From the concept ‘Brooklyn Chic’, we’ve gone a few steps back to see what makes Atlantic Avenue be Brooklyn Chic.
We’ve arrived to the conclusion that it represents the conjunction of two ideas: Best Of and Mixing.
Mixture, one of Brooklyn’s standout attributes, is the reason why Atlantic Avenue has so much to offer… but it’s not the procedure of mixing what produces a fine product, but the quality of the elements used.
And this is what makes Atlantic Avenue different: we’re not just mixing, we’re mixing the Best of Brooklyn.
From the concept ‘Brooklyn Chic’, we’ve gone a few steps back to see what makes Atlantic Avenue be Brooklyn Chic.
We’ve arrived to the conclusion that it represents the conjunction of two ideas: Best Of and Mixing.
Mixture, one of Brooklyn’s standout attributes, is the reason why Atlantic Avenue has so much to offer… but it’s not the procedure of mixing what produces a fine product, but the quality of the elements used.
And this is what makes Atlantic Avenue different: we’re not just mixing, we’re mixing the Best of Brooklyn.
The branding should reflect the concept, but in a subtle way; the idea of combining two or more elements -or part of them- to generate a unique symbol that conveys both a sense of mixture and a high end feel.
The two most remarkable aspects of Atlantic Avenue are:
1. The fact that it is a shopping street (boulevard) and
2. The high quality of the products being offered.
To build this brand, we’ve decided to blend parts of two different typefaces: one with a strong urban and historic feel (A), and the other charmful and refined (B).
Typeface A is a modern approach on the old hand painted street signs, still visible today in some subway stations, while Typeface B relates to the fashionista character and high quality of products and shops of Atlantic Avenue, the kind of typography that has been long-time associated with high end products, shops and services.
The result is a mix of these two characteristics of Atlantic Avenue, being 100% original and trendy yet fun.
This characteristics may not be obvious to the reader but are unconsciously linked to collective knowledge and are easily recognizable.
For the wordmark, we’ve decided to use one of the typefaces used in the construction of the brand; it emphasizes the nature of our product (a street), but with some slight alterations in spacing and the balance between visual weights, thus resulting in a contemporary and elegant take on the historical street sign.
If necessary, it could work as a standalone application of the brand.
If necessary, it could work as a standalone application of the brand.
Client
Atlantic Avenue
Atlantic Avenue
Year
2014
Branding
Bardo Industries
2014
Branding
Bardo Industries
