For our last brief we had to choose a channel to rebrand. I chose National Geographic because of the wonderful imagery available to work with. My main idea for the rebrand was to use realistic characters and character movement set against more abstract backgrounds. The backgrounds draw from the shapes and colours of some of the beautiful environments brought to our TV screens by National Geographic. My finished ident and break thumper will be completed using traditional animation techniques.
Polar bear swimming: acrylic paints on clear acetate
Underwater background scene: watercolour crayons and white acrylic paint
Some of the cells I painted for the ident: acrylic on clear acetate
Line test for Ident and break bumper
Channel Branding Animatic:: lower third super, menu board, channel bug, break bumper and ident (in that particular order)
Ident Storyboard
Channel Bug
Channel Bug: size and position on screen
Channel Bug
Lower Third Super
