A start up spray tan business wanted a brand that reflected both fashion and the Greek/Roman goddess Aurora. In the stories she is described as wearing saffron and having rosy-fingers, which became the colours of the brand.

 

The final logo needed to say beauty company but not look out of place on the cover of a fashion magazine.

The established date was added in Roman numerals to continue the theme but also to hide in the early years how young the business is.  

Above: Indian ink fashion illustration coloured in photoshop.

 

 

Below: Layouts for 3 bottle labels. Each has a different solution percentage. This is highlighted in a large Roman Numeral on the front.