Brief
Social Proof Integration—Intuit harnesses customer centricity. By leveraging and integrating social proof at a crucial point of decision-making, the voice of the user has the ability to positively impact and assure others.
Objective
Create web widget which leverages social proof to comfort prospective users, help them make the decision to engage the main call-to-action, and confidently continue through to conversion.
Project TT.com Social Proof Test
Company Intuit Inc.
Website TurboTax.com
Launched 6 weeks in June-July 2014
Role Lead Visual Designer
Position Experience Design Intern
Process
Research > Findings > Strategy > User Testing > Iterate > Final Design Solutions
• The following designs profiled the landing screen of TurboTax.com for 6 weeks June - July of 2014 •
Visual Design • Social Proof Test #1
Visual Design • Social Proof Test #1
Also see TT.com Social Proof on
• The following two designs profiled on the landing screen of TurboTax.com for six weeks June through July of 2014 •
