Sukeshi Dalmia's profile

Light Pollution Awareness Campaign

Sukeshi Dalmia
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identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
 
MISSION
Light pollution has become a growing concern in cities around the world today.
It not only reduces visibility of the night sky, but also interferes with the
biological rhythms of both humans and animals. It also leads to a wastage
of precious resources and enhances atmospheric pollution.
 
DE LIGHT seeks to light up communal bonding through initiatives that make people
appreciate the true beauty of a starlit sky, which they have lost to light pollution.
It aims to encourage people to use efficient lighting methods that save resources and
focus light where required, rather than emitting it to the sky.
 
The DE LIGHT campaign focuses on the concept of ‘the reveal’. It seeks to bring
awareness to  a pressing problem in a fun and engaging way.
 
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
 
PATH OF DE LIGHT
The event seeks to bring communities together and encourage them to switch off their lights for a few hours. During this time members of the community are invited to enjoy a glow in the dark path that would be laid out in their communal space. The concept for the path was inspired by bioluminescence.
 
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
During the event, there would be star gazing sessions and short demonstrations of how to use lighting efficiently. The event would also attract members from other communities who may enjoy it and also become interested in hosting the event. People are encouraged to enjoy the beauty of the night and have fun together.
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
DOME OF DE LIGHT
This would be a clear inflatable dome through which, people would be able to see a clear view of the night sky. They would be encouraged to play ‘Join the dots’ with the stars and draw
on the surface of the dome with a special marker that would be provided. The dome would be installed during the ‘Path of Delight’ event and also for star watching excursions to other
rural areas where there would be better star visibility.
 
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
 
The website would scroll to pregressively reveal a starry night.
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
Glow in the dark merchandise
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
The App seeks to create a growing community of DE LIGHT enthusiasts, educate the audience about light pollution and engage them to appreciate the beauty of the starlit sky. 
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
The audience may document and share the measure of light pollution
in areas that they reside in using the ‘Light Meter’. 
 
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
The audience can reveal the idealized version of the night sky and
learn about astronomical facts in ‘Reveal the Stars’.
 
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
The audience can  play ‘join the dots’ with the stars and share their drawings and findings.
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
 
PROCESS
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
identity Identity Design brand user interface design app campaign brand experience experience design Light Pollution pollution design for cause light pollution campaign awareness cause campaign
Light Pollution Awareness Campaign
Published:
Sukeshi Dalmia's profile

Owner

Sukeshi Dalmia's profile
Providence, RI, USA

Light Pollution Awareness Campaign

This project is about branding a campaign to raise awareness about light pollution. It explores the process, application and engagement of the br Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial