THE BEAUTY OF EVERYDAY LIFE
PROJECT
PROJECT
This theme harnesses the idea of local contentment, ofsatisfaction with what we already have as opposed to focusing on impossiblegoals and faraway solutions. It's about accepting real life, local pride andcommunity respect where nothing is trivial or meaningless.In a world whereeverything can be visually pristine, digitally manipulated or graphicallyenhanced, this look represents a return to a universal sense of truth, honestyand harmony where things are simple and slightly imperfect.This trend remindsus to revalue what we have, where the palette is relaxed and reminiscent of allthings close to our heart, things we know well – blue skies, juicy fruits,country flowers and washing fluttering in the breeze. To live the moment andmake it our own.
