Urban Spinners is a new project introduced in Istanbul / Turkey. This project opens up a new gym concept with indoor cycling exercises where people can book classes instantaneously rather than monthly contracts. This new idea of interval training adopts to the urban rhythm providing randomness and flexibility.

 

Our task was to create the corporate identity suiting this new concept for our client. 

 

For the look; we combined a heavy typography which represents urban architacture with a dynamic shape inspired by spinning itself.