Transportation in philadelphia is a tricky thing. The majority of people who live in the city commute to and from work every day. They travel by a variety of means; car, public transportation, bicycle, and walking. The majority of the people come into the city by car every day, which cause a large amount of congestion and disruption in the city. This problem of vehicular backup exists in cities across the country and around the world. Some cities have dealt with this problem better than others. Cities like new york and copenhagen have
expanded their public transportation systems as well as introduced other forms of human transportation such as bike share hubs and pedestrian parkways. Philadelphia still struggles with the problem of vehicular congestion.

The campaign is based around a geurilla marketing involving posters and stickers posted across the city to raise awareness.  There is also an instagram page linked to the movement where people can post their own photos showing our ads across the city.