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BBC Children In Need

Solid Block
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BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC children in need pudsey Exhibition charity invitations postacrds campaign
BBC
Children in Need

Children in Need launched the inaugural Designer Pudsey Collection, with eleven top fashion designers creating a bear to be sold at a charity auction.
 
We were challenged to create the visual direction for the collection and surrounding events. Our approach was deliberately minimal, using the iconic Pudsey mark as a frame for the designer’s work and pairing this with simple, sleek typography.

The inaugural collection was a huge success, with all of the bears sold. The Luis Vuitton Pudsey alone raised a whopping £36,500.

Disciplines:
Art Direction, Branding, Design, Exhibition, Identity + Print
BBC Children In Need
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Solid Block's profile

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Solid Block's profile
Norwich, United Kingdom

BBC Children In Need

Fundraising each November via their once yearly appeal night, BBC Children in Need provide funding to projects focusing on children and young peo Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives