A set of 5 books and slipcase for Samsung. Developed by the London based strategy consultants Plan as a
tool for Samsung’s mobile phone designers, providing them with an insight into the worlds of different consumer groups in Europe. In Plan’s words, the goal is “to inspire and inform the generation of new propositions and

concepts” by bringing the differing consumer segments to life. Visually, this has been achieved through strong

individual looks using colour, patterns, typography and other graphic elements to differentiate the segments.