For all TK Maxx store openings across UK & Ireland we created an engaging and personal brand experience that promoted the #mebyme summer campaign. #mebyme is about celebrating the unique style of TK Maxx shoppers who also feature in the ATL.

We wanted to bring this concept to life in an exciting store opening environment and encourage as many new and loyal shoppers as possible to express their unique style in our photo booths.

Every photo was customisable and our shoppers could pick and choose different designs and styles they wanted featured on their photograph as well as dressing up and posing in the latest clothing and accessories from TK Maxx. All photographs where shared on TK Maxxs social media channels, generously aggregating the #mebyme micro site.

The Photo Booth was a simple, yet dynamic activation that created a buzz on the highstreet for the new TK Maxx store opening. It engaged new customers with the brand through a fun brand experience and encouraged social sharing of shoppers photographs and overall unique styles