Packaging/branding project. After choosing a product and identifying a target demographic, I created the Peacock Fashion Lashes brand. I created an interactive package that contains the lashes beneath the plastic window, and opens up once unsealed. The package is meant to be reused, giving the consumer a fun package they don't want to throw out. With a 12-25 age female demographic in mind, I made it lively and eyecatching. After studying competing products, I felt this demographic was overlooked, which drew me to brand this product.