Girls love parties and every Maybelline New York girl loves makeup, one of her best friends. Blending the two in, we decided to create a strong sampling and awareness initiative where one lucky girl every week got a chance to host her own Maybelline New York powered Makeup Party with her best friends. This was an exclusive application on Maybelline New York's 3.7 Million Strong Facebook Page and was cross promoted across their other brand assets, Twitter, Instagram and Google Plus. Combining the social strength of the brand with influencers, bloggers, brand loyalists and potential fans, we created a youthful and engaging brand initiative. 

 

Design - Facebook Application, Facebook post and other promotional creatives