Western Star Trucks and Freightliner Trucks often took to the silver screen to star or co-star in movies as they did in Michael Bay's Transformers 4 (2014) and the movie SNITCH (2013). As community manager for both brands, I worked with production teams and partners to execute the creative content and timing of announcements.
Channels: Facebook & Twitter
Content Objectives: Drive fan engagement and network with partners (Michael Bay, Producer; Mercedes, cousin brand in Daimler).
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks. Western Star Trucks manufactures a range of Class 8 commercial vehicles for both highway and off-road use and is part of the Daimler Trucks North America family. These "brother" brands, are both part of the Daimler Trucks North America family.
