Role
Information architect, UX designer, front-end programming
Problem
Create a 10-day campaign including a series of emails and a responsive micro-site with an interactive timeline.
The primary goals were to encourage new customers in Europe to learn more about the company prior to a large electronics conference, to coax lapsed users to re-engage, and ultimately for users to create or update a profile.
A secondary goal was the promotion of our newly redesigned myTI account administration portal.
Solution
Each day an email promoted a unique prize along with some facts about TI history. The user could then create or update an existing profile on myTI.com. The micro-site automatically revealed the latest prize at midnight.
Since this was a new type of campaign for us, I had to research our capabilities, and design around some technical limitations to deliver a workable solution (reference "process diagram" in the left nav).
Result
5,700 customer database re-activations and 280 new customer profile registrations
