Here is a series of print advertisements than can be placed onto various print platforms, such as magazine and outdoor. The idea behind this campaign was to signify the ongoing terror within Gaza in a unique way that captures the audience’s eyes, rather than scaring them . 

 

To capture this message, a balloon has been used to demonstrate the vulnerability of a human beings life. Within the balloon lies a person confronting his or her fate, where an object most commonly known to pop balloons is pointed directly at them. 

This last piece is a digital banner that provides the basic messages and concept idea into frame. The Bottom right hand corner allows the audience to further explore. To align with previous Amnesty International campaigns, the colours black and yellow have been used along with an identical font. 

 

As this was in the Diploma stage of my studies, I found it challenging and educational learning the art of 'vectors' on adobe illustrator. Devotion and dedication enabled me to produce pieces I was very proud of and I intend to further develop this style during my studies.