Under Maersk Oil Qatar, I collaborated with 2 other Graphic Designers in creating a national road safety campaign. my part was mostly to create diagrams and create contexts for how this brand can be used following the research we've done.
Initiatives based on current driving situations
Intervention ideas: target man's idea of a precious car and crush it while juxtaposing it with a clean crisp unhardmed one. those driving behind the truck would see both sides, those driving next to it, will be seeing one side of the story. Taglines would be added as suited to either side of the truck.
conceptualizing more intervention ideas
First initiative by Maersk, Baby chair. officially launched and distributed at hospitals
