As a fashion brand with a very pretty vintage feel to it, we worked on creating a range of packaging and identity designs that reflected the unique old store shop fittings that are used in each location. 

 

Labels and tags were formed to resemble old haberdashery packaging, cotton reels and sewing needle cards from the 1940’s and 50’s. The gift boxes and bags were designed to look like enlarged dress pin boxes.

 

The overall look and feel enhanced the gift giving aspect of the product and enhanced the products ties to the store branding.