BRIEF
Recruit people under 30 to join the Republican Party
PROBLEM
We have an audience who has a growing distrust about institutions in America and is cynical about politics. They are 10 times rather gamers and dreamers than activists.
Recruit people under 30 to join the Republican Party
PROBLEM
We have an audience who has a growing distrust about institutions in America and is cynical about politics. They are 10 times rather gamers and dreamers than activists.
SOLUTION:
To show them that The Republican Party is not an old and outdated establishment we picked up the most popular eternal characters of American society: Marvel Superheroes.
They are strong, successful, able to make the best of any circumstance, they get the girl, they kick butt and they always come out on top. They believe in:
Power
Individualism and independence
Peace through strength
Opportunities
Their beliefs are very similar to The Republicans’ credo.
What happens with the American Superheroes in a society where we HOPE instead of ACT?
They lose their power.
As it has been released The Republican Party starts a teaser campaign showing the powerless heroes.
What do you think people would do, if their heroes lost their power or disappear?
They would definitely raise their voice!
Republicans will give them the platform to demonstrate their power and act!
As it is every guy’s fantasy to be a superhero, Republicans
can show that it’s not impossible. Nay!
can show that it’s not impossible. Nay!
It’s time to #actforsuperheros
