Digital Billboard that features Five 3D watches hanging from the botton. The Billboard scrolls through words that consumer's have used to describe Swatch.
Promotional Keychain given out to customers. Each keychain is representative of a style and personality Swatch embodies. This Swatch keychain embodies elegance.
Promotional Keychain given out to customers. Each keychain is representative of a style and personality Swatch embodies. The Swatch keychain on the left embodies whimsy and the Swatch on the right embodies classic.
Promotional Keychain given out to customers. Each keychain is representative of a style and personality Swatch embodies. This Swatch keychain embodies bohemian.
This is a series of seven magazine spreads that will run throughout different fashion magazines. Each print will feature a pop out watch that allows the target to place their hand through it and see if that Swatch fits them. They are also encouraged to post picturs of their Swatch's or what Swatch means to them to Twitter, Facebook, or Pinterest using #swatchis.
