This project was a storefront designed for Amazon's baby category to promote the launch of the Shakira and Fisher-Price collaboration, "First Steps Collection." Fisher Price wanted the both an English and Spanish-language storefront to launch simultaneously for desktop and mobile.

The challenge was to create an experience that highlighted Shakira's video series on motherhood that accompanied the launch, without distracting from the collection itself. I decided to keep only the video explaining why she chose Fisher-Price at the top, while moving the other ten episodes to a player at the bottom. That way the top banner had content relating to the products, and the motherhood series could be watched continuously in one spot. For mobile, since Amazon's mobile capabilities do not allow embedded video, all videos had to live on another page to which I used a "video library" image to redirect them.