The layout below is very modern comared to the other two layouts shown below. They have used white text against the black backdrop and vise versa which i think is very smart and stands out to the reader. However i do not like the way the text is displayed. the text is slanted slightly against the slanted pictures which is annoying as it makes the page seem a bit out of order however in saying that this is taking a different and pushing the boundaries of a comformative text.
Contrast is clearly shown in this fashion layout. Contrast is used to create and sustain visual interest, in the same way that tone and inotonation add interest to speech. Without contrast, graphic communication would become dull and flat, with little to attract attention or sustain interest.
I like how this is layed out as the information is clear and neat. The title of each paragraph is in bold with a bigger size of font which is eyecatching to the reader. I also appreciate how all the collumns have the same width, this makes it look professional and easy to read.
However I don't like how at the bottom of the right hand page information collums have been lined up. They aren't the same height which look messy and throw the neatness factor off.
The designer has chosen to use the theme of black and white throughout the page, I think this works well with the theme of what the fashion page is about, giving it a vintage feel. However it would have been nice to see the colour in the pictures.
This scan has a lot of colour dislayed in its pages. I like the way the text is white against theblack backdrop at the top of the right hand age and then changes to black against the whitw backdrop, this shows contrast between the two and creates a clever text presentation. I feel they could of used capitals in the title instead of lowercase for example the title ' tribal styles'.
On the left hand side page they have displayed colourful illusrations which are very eye catching and draw the readers attention. They depict and represent the theme of the book which is 80's trends. On the right hand side page they have also included a collumn of pictures in line with the text. This lookd very neat and professional as each picture is the same height and width as well as being aligned straight.
Age of Liberty Exhibition
Ulster Museum
Below are photographs that I had taken at the Age of Liberty exhibiton in the Ulster Museum. The exhibiton consisted of various dresses throughtout the past 200 years. Each garment had been carefully made with luxurious embellishments that had been hand sewn on. Acessorries from the decade were also shown, these included hats and scarves.
Within the span of this century fashion has changed in everything but name. Long treasured traditions of hand craftsmanship, with their slow, infinitely patient methods of making-up, which put fashion out of reach of most people. Fundamental to the shape and fit of women's dress in the 18th century were stays ( or whaleboned bodices) and hooped petticoats. Stays or corsets at this time reached a very high standard of craftmanship. The fashionable woman's wardrobe consisted of a vast array of gowns, coats, suits, blouses, hats, furs, feather boas, parasols, fans and gloves, outfits for morning, for afternoon visiting, for travelling by car or carriage, for dinner, for afternoon or evening receptions, for the opera or balls, not to mention hunting and sailing.
Photoshop ; practise with grids
Editing the title and then using the Posterize tool in Photoshop.
Transformations in Photoshop include scaling, rotating, distorting, and perspective. The history palette shows each move taken and allows the user to go back several stages if desired. Instead of using a standard typeface title I decided to use one of the photographs I took at the Age of Liberty exhibition and edit it.
Layers
Layers are simultaneous, overlapping components of an image or sequence. They are a vital tool in countless media software programs such as Photoshop and Illustrator. The concept of layers come from the physical world, and it has a long history in the traditions of mapping and musical notation. The layering tool allows different levels of data to contribute to the whole while maintaining their own identities. Before the early 1990's, designers created "mechanicals" consisting of precisely aligned layers of paper and acetate. The designer or paste-up artist adhered each element of the page- type, images, blocks of colour- to a separate layer, placing any element that touches any other element on its own surface. The layers feature in Photoshop creates a new layer whenever the user adds text or pastes an image.
Using the magic wand tool in photoshop.
Inserting grids.
Incoporating my primary sketch from the exhibition that I drew.
At the exhibition we sat down in front of the garments on display and drew out a few sketches, as you can see below is of the corset that I drew. Fashion cycles occur when a silhouette, look, or style from a previous period becomes desirable to consumers today. Corset looks in fashion today are part of the long-term trend toward wearing lingerie as outerwear. This is therefore why i chose to include my corset sketch in my fashion layout as everyone would recognise as it is a timeless poece in women's fashion.
As you can see in the bottom screenshot, I decided to use the brightness and contrast tool to make the corset lines stand out more and become more bold. Following this I then used the magic wand tool to carefully select around the corset and crop it out of its background so I could insert it onto my fashion layout page.
Font
Typefaces are the voices of words and determine the visual tone of the text. The success of typographic communication depends as much on the choice of typeface as on the use of space and layout. It is generally felt that serif, rather than sans serif, typefaces are easier on the eye and less tiring to read over lengthy continuous text. Magazines however break the rule. Quirky typefaces are usually best reserved for display work.
when designing with coloured type on a coloured background, the designer must consider the choice of colour combination carefully in order to ensure legibility. In general, type and background need to be significantly contrasting. Dark type on a pale background, rather than on a white background, whihc would result in less glare. As you can see I have applied this to my font. I have used the colour white to contrast against the black background. I did this so that it is eye-catching and to enhance spatial quality and suggest depth and perspective.
Finished Age of Liberty magazine layout page
I really like how my fashion layout page turned out. I tried to incorporate as many different uses of design work such as photocopying, illustrator and photoshop as you can see throughout the different stages above.
I really like the colour palette I have incoporated in this fashion layout, showcasing a wide variety of colours that are very eyecatching and draw the audience in. I have used many different techniques to achieve certain aspects of the pictures. i used special effects such as the invert tool with the original picture of the ballet dress I photographed, I feel as if this created an exciting graphic design and was a good contrast to the layout page as it brought a sense of contemporary to the look of it which was the style I was aspiring too. I also changed the hue and inverted the title of the layout page ' The Age Of Liberty', this was a photo I took at the exhibition but because of the interesting illustrations besie the title I decided to make the photo into a title by transforming it slightly to the right and making it look more 3D, again trying to include a contemporary aspect.
References:
websites:
books
Fashion in Costume 1200-1980, by Joan Nunn
