Celeste Carmín es la marca de joyería contemporánea de Patricia Rodríguez (www.patricia-rodriguez.com).
La complementariedad es el rasgo característico de sus piezas, en las cuales los tonos saturados de los materiales orgánicos (semillas) conviven junto a los grises de los elementos inorgánicos (metales), y formas lineares y livianas se alternan con elementos planares y de un peso visual mayor.
Para la identidad gráfica, nos basamos en la complementariedad (de materiales, de colores, de formas), pero tomando como eje rector el color. Así, los dos tonos presentes en el nombre -que se ubican en puntos opuestos en el círculo cromático- fueron el puntapié inicial para diseñar una marca que diera cuenta de la característica constitutiva de las piezas.
Para el ideario gráfico, nos basamos en los rasgos morfológicos que prevalecen en las joyas, regidas por la asimetría, la líneas levemente sinuosas y elementos básicos como el punto, la línea y el plano.
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Celeste Carmín is Patricia Rodríguez's brand dedicated to contemporary jewellery.
Complementarity is the characteristic feature of her pieces. The saturated organic materials (seeds) sit alongside the grey, inorganic elements (metals), and linear and light shapes alternate with planar elements of heavier visual weight.
We rely on the complementarity (of materials, colours, shapes) for the graphic identity, but we take colour as the cornerstone. The two tones present in the name (light blue and carmine), located at opposite points in the colour wheel, were the kickoff to design a brand that showed the pieces' constitutive characteristic.
For the graphic elements, we rely on morphological traits prevailing in jewellery, governed by asymmetry, slightly curved lines and essential features like point, line and plane.
Complementarity is the characteristic feature of her pieces. The saturated organic materials (seeds) sit alongside the grey, inorganic elements (metals), and linear and light shapes alternate with planar elements of heavier visual weight.
We rely on the complementarity (of materials, colours, shapes) for the graphic identity, but we take colour as the cornerstone. The two tones present in the name (light blue and carmine), located at opposite points in the colour wheel, were the kickoff to design a brand that showed the pieces' constitutive characteristic.
For the graphic elements, we rely on morphological traits prevailing in jewellery, governed by asymmetry, slightly curved lines and essential features like point, line and plane.
