First poster concept, which was accepted by ResLife and OISS. Played on the idea that the event was aimed mostly at freshmen who may not be prepared for the cold New England winters.
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Variation of the first poster, to put up in places where upperclassmen lived - aimed more at the idea of shopping as 'retail therapy' rather than as a necessity, as upperclassmen would most likely already be prepared for the winter.
Detail shot