When athletes compete, they hit a switch, awakening their true, freak-like athletic ability. Partnering with DC Comics, we brought life to the alter egos of two of the NFL’s most dominant players - J.J. Watt and Cam Newton. Gatorade Freaks Illustrates what it means to Win from Within by celebrating the amazing talent of our professional roster athletes.

 

2014 Webby - People's Choice Honoree

Average time of 15:42 spent on site, a new record for the brand

$980,000 in earned media value in first 48 hours