The goal of this series of ads was to highlight the surprising amount of coverage you can get from Old Masters Gel Stain. Looking to exaggerate this amount of coverage, I designed this ad with a very simple message that requires little reading. The exaggerated difference between the hand and the brush/Gel Stain sells the concept even further. Design is modular, allowing for easy redesigning for various ad sizes. The compositing is very simple, essentially combining two stock photos with a photo I took of an empty can of Gel Stain.

Client: Old Masters