Launch of Amstel, 2007
Lion Nathan launch the Amstel brand in Australia.
Working with the team at Adshel Australia, we developed two kinds of hero street furniture outdoor.
The first was using a tank with product coloured water and an aerator to simulate actual product within the outdoor site. This was a bit of an engineering feat as not only did the structure need to hold the weight of the tank and liquid but also make the liquid look appealing, by lighting it in an attractive manner.
The first was using a tank with product coloured water and an aerator to simulate actual product within the outdoor site. This was a bit of an engineering feat as not only did the structure need to hold the weight of the tank and liquid but also make the liquid look appealing, by lighting it in an attractive manner.
The execution was a great success.
The second execution was less physically demanding but no less technically challenging. This involved the skins being printed so that during the day only part of the creative was evident. At night when the standard lights came on, the entire creative was revealed.
