When TJO Bees contacted us to create their new look, we immediately realized that this would be a really sweet project (pun intended)! The wide scope of the project has allowed us to translate this new look across several mediums including the identity design, packaging labels and web design.
TJO Bees is a family-owned honey producer located in Flasher, North Dakota with 20 years of beekeeping experience. This multifaceted project began with the identity redesign with focus on the obvious stars of any honey business — the bees. Camille Demarinis was enlisted to create an intricate, 3-layered illustration of a honeybee. Along with the business name, we incorporated this illustration within a hexagonal container to represent the honeycomb cells.
In the next phase, TJO Bees asked us to create honey label designs for three distinct varieties of honey — each with it’s own container style and size. This challenged us to translate the identity into circular, oval and rectangular formats while keeping the essence of the brand, intact.
Lastly we created a new website for TJO Bees to help market their products, both online as well as in the local markets. According to their expectations, the layout was kept clean and concise with product sales venues, information about their company and images of their process & products at the forefront of the design.
