Client: Rogaine®.
Product: MEN’S Rogaine®, WOMEN’S Rogaine®, HAIR LOSS AND REGROWTH TREATMENT
Rogaine® is a hair loss and regrowth treatment. Proven clinical results make it the #1 recommended brand by dermatologists.
Let’s face it, hair regrowth products are not sexy! When you see Rogaine®, it reminds you of how “recedingly” close you’re getting to Mini Me. This is precisely why we chose to cover it in our book.
Different possible directions for one message: hair growth!
Rogaine® Iconic. Forever.
Rogaine® Toothless
Our Rogaine® Brands® target the specific demographics of early stage balding men with a simple message:
REMAIN ICONIC/COOL/HOT LIKE YOUR FAVORITE BRANDS. FOREVER!
We hope to help users sympathise with a potentially undesirable product via increased brand recognition.
