This is a design proposal for furniture cum fixture design for Pet shops dealing wet pets targetted to enhance the customers purchasing experiences by offering a user friendly, fun and relaxed shopping ambience to best serve all levels of customers approaching to both organized and unorganized sector.
Scope of the Work :
Pet shops being one of the major developing unorganized retail sector which still has a good growth in sales and large customer demands evoked by boosting international brands and increased pet owners . Even now in Indian context , there are abundant small scale mom and pop stores which has cluttered display and facing issues of hygiene , and lack of knowledge about pet handling among the customers.
• Custom designed store with the latest easy-to-maintain fixtures and displays.
• Fixtures that consume less space and stack more goods providing more walking space in the store.
• To deal with issues of bad odor , hygiene etc.
• More user friendly fixtures and furniture avoiding cluttered display.
• Fixtures incorportaed with pet handling knowledge also.
Indian Market Scenario :
• Pet market booming through mom and pop retail channels
• Growth factors : increasingly hectic lifestyles and income families.
• Most retail aquatic stores are operated with little or no formal training in aquatic science and business operations.
• Becoming a lot organized and with the entry of global brands
• Inconsistencies in inventory, quality of live fish & aquatic animals and customer service are the rule rather than the exception.
• Aquarium World is the only aquarist business in India that offers multi-location sales and services through franchise stores.
• Operating system : Merchandising, marketing, management & personnel training, supplier network, financial controls, site selection, lease negotiations, store design & construction for both domestic and commercial institutions.
Consumer Behaviour :
• Ornamental fish growing is gaining popularity through better distribution and marketing channel.
• Pet products also being purchased for a style statement
• Small fishes like Betta, White Clouds, Ghost Shrimp and Guppies are fast selling because of its less space requirement hence being common item for fish bowls.
• The demand for fish variety‟s range from 5 to 25 and for aquarium models from three to five.
• Indian consumers have been slow to embrace commercial pet foods, and other aquatic accessories opting to feed their pets homemade fare.
Tagret Audience :
• Household persons, hobbyists, business enterprises and institution.
• Urban middle class family
• Upper middle class family for high end and branded products
Primary Research :
The primary data covering up the leading pet care brands , existing retail channels , product category , mode of display , price range , services , marketing strategy , merchandising and supply chain management , customer needs , purchase behavior and other challenges in the present market scenario etc is collected through a detailed research on pet shops.The research was progressed from small scale unorganized shops to high end organized stores located in posh areas of Bangalore. The shops covered are :
