The first gallery presents an overview of the brain utilizing big, bold, colorful graphics to ask the questions: What is the brain? What does it do? How does it work? The exhibit design uses modern white cabinetry to allow visitors to focus on the artifacts while vibrant graphics highlight the interactive elements and areas of activity.

 

The three subsequent galleries focus on taking visitors inside the brain, making the small scale visible. Here visitors learn about the brain as an organ and how it functions at the cellular level. To allude to being inside the brain, the exhibit uses darkened spaces punctuated by colorful back-lit graphics and a changing media wall to accentuate the scientific illustrations and beautiful brain data imagery. The iconic experience inside the brain is a two-story climbing structure that immerses visitors in brain activity represented by a surrounding light and audio show triggered by visitors’ footsteps.

 

The final series of galleries brings visitors back into the real world starting with a dramatic entrance onto a city street filled with cleverly named storefronts, hidden illusions and filled with natural light. Interactives are designed into scenes from every day life creating opportunities for visitors to see how their brains actually create their world.