The brief was to design a logo that would show the technological aspect of the company.

 

The design solution consists of the company name with a red line visually representing the process of scanning. The logotype is in solid black above this line but breaks up in to vertical lines representing a barcode from this point down. The legibility of the logotype is not compromised as through research it has been found that once the top half of a letter is legibile, words are legibile to the human eye. The red line is highlighted in the stationery where it is embossed.

 

This logo shows the barcode aspect of the company as the main element to be illustrated. This logo is clean, corporate and simple. The logo is illustrated as it may appear on brochures/ the company website. Please note, these images are for illustration purposes only (ie. to show the logo option in context) and do not represent proposed brochure designs or website designs.